Creative direction and visual practice across branding, narrative and independent artistic work.
Yaiza Schmid is a multidisciplinary creative working between design, strategy and visual authorship. Her practice combines creative direction and communication design with an ongoing exploration of image, text and visual storytelling.
She collaborates with companies, studios and individuals to translate ideas into thoughtful visual systems — balancing clarity, emotion and conceptual depth.
Alongside commissioned work, I develop personal projects that explore poetic imagery and everyday narratives, allowing research and experimentation to continuously inform my professional practice.
AREAS OF PRACTICE
· Creative Direction — visual and strategic development for brands and projects
· Brand & Visual Identity — concept-driven identity systems and communication design
· Editorial & Narrative Projects — visual storytelling across image and text
· Artistic & Experimental Work — illustration, visual research and authored pieces
· Consulting & Collaboration — conceptual and visual guidance for creative teams
· Workshops & Creative Sessions (ongoing development)
Over the past decade, my career has developed across Germany, Spain, the United Kingdom and Mexico, shaped by experiences in design, culture and brand development.
After early studies in fashion design and communication design in Seville and Munich, I completed an MA in Communication Design at Middlesex University in London, where I deepened my interest in visual systems and narrative-driven design.
My professional path includes collaborations with international studios and brands, working across communication design, product development and brand management. Since 2025, I have been working in Monterrey, Mexico, leading creative direction and brand strategy within the architectural and design sector, while continuing to develop independent projects through Yaiza Schmid Studio, founded in 2014.
©2014 Yaiza Schmid