Yaiza Schmid

With over a decade of experience, I specialize in creative direction and communication design tailored to each brand’s values, audience, and context. I work with individuals, companies and organizations to solve communication challenges through design—translating ideas into visual systems that are clear, thoughtful, and emotionally engaging.

My process begins by listening and understanding each project’s essence. From there, I help clients clarify their message, develop visual strategies, and craft content aligned with their goals.

Beyond commissioned work, I also develop personal projects rooted in poetic imagery—exploring themes of everyday beauty, identity, and nature. This visual research nourishes my creative practice and brings emotional depth to the systems I design.

LIFE EXPERIENCES & STUDIES

1990
· Born in Munich

1993 to 2008
· German School Seville, Munich & Berlin

2008 to 2011
CEADE Design School, Seville
· Fashion Design and Business Management degree

2011 to 2017
Residenz Theater; Stylebop, Munich
· Culture, Entertainment and Fashion apparel

2014 to 2017
Design School, Munich
· Communication Design degree

2018
Middlesex University, London
· M.A. Communication Design

LONG-TERM COLLABORATIONS

2019
TNA Design Studio x Tomoko Azumi, London
· Communication Design

2021 to 2023
Graphenstone, Seville
· Brand & Communication Management

2020 to 2024
EL Schmid Designer & Producer, Seville
· Communication Design and Product Development

Since 2025
ASTYL Metal Architecture, Monterrey México
· Creative Direction & Brand Management

STUDIO

Since 2014
· Yaiza Schmid Studio