Yaiza Schmid - YAIZA SCHMID

A multidisciplinary creative working between design, strategy and visual authorship. My practice sits between creative direction and communication design, collaborating with companies, studios and organizations to develop clear, thoughtful and context-driven visual systems — from concept and strategy to execution.

I create and translate ideas into coherent brand identities, editorial frameworks and communication tools, balancing clarity, emotion and conceptual depth. While my approach often begins with conceptual thinking, I also bring projects into form through visual execution when needed, understanding design as a process that connects idea and materialization.

Alongside commissioned projects, I develop an independent visual practice exploring image, text and narrative through a more intuitive and open-ended way of working. This ongoing exploration shapes my work, bringing sensitivity and a narrative dimension to what I create.

AREAS OF PRACTICE

Creative Direction
Visual and strategic development for brands and projects.

Consulting & Collaboration
Conceptual and visual guidance for creative teams.

Brand & Visual Identity
Concept-driven identity systems and communication design.

Workshops & Creative Sessions
(ongoing development)

Editorial & Narrative Projects
Visual storytelling across image and text.

Artistic & Experimental Work
Illustration, writting, visual research and authored pieces.

Over the past decade, my career has evolved across Spain, Germany, the United Kingdom and Mexico. I was born in Munich and raised in Seville, and I am Austro-Spanish — a background thar has shaped my perspective on design.

After early studies in fashion and communication design in Seville and Munich, I completed an MA in Communication Design at Middlesex University in London, where I deepened my interest in visual systems and narrative-driven design.

My professional experience includes collaborations with international studios and brands, working across communication design, product development and brand management. Since 2025, I have been based in Monterrey, Mexico, leading creative direction and brand strategy within the architecture and design sector, while continuing to develop independent projects through Yaiza Schmid Studio, founded in 2014.