Yaiza Schmid - YAIZA SCHMID

Yaiza Schmid is a multidisciplinary creative working between design, strategy and visual authorship. She specializes in creative direction and communication design, collaborating with companies, studios and organizations to develop clear, thoughtful and context-driven visual systems — from concept and strategy to execution.

Her work translates ideas into coherent brand identities, editorial frameworks and communication tools, balancing clarity, emotion and conceptual depth.

Alongside commissioned work, she develops an independent visual practice exploring image, text and narrative through a more intuitive and open-ended approach. This ongoing exploration shapes her work, bringing sensitivity and a narrative dimension to what she creates.

AREAS OF PRACTICE

Creative Direction
Visual and strategic development for brands and projects.

Consulting & Collaboration
Conceptual and visual guidance for creative teams.

Brand & Visual Identity
Concept-driven identity systems and communication design.

Workshops & Creative Sessions
(ongoing development)

Editorial & Narrative Projects
Visual storytelling across image and text.

Artistic & Experimental Work
Illustration, visual research and authored pieces.

Over the past decade, her career has evolved across Spain, Germany, the United Kingdom and Mexico, shaped by experience in design and brand development.

After early studies in fashion and communication design in Seville and Munich, she completed an MA in Communication Design at Middlesex University in London, where she deepened her interest in visual systems and narrative-driven design.

Her professional experience includes collaborations with international studios and brands, working across communication design, product development and brand management. Since 2025, she has been based in Monterrey, Mexico, leading creative direction and brand strategy within the architecture and design sector, while continuing to develop independent projects through Yaiza Schmid Studio, founded in 2014.