Rebranding
Logo and Label Design
Illustration
Logo and Label Design
Illustration
Development of the brand identity for 'Aceitera La María,' an Andalusian olive oil producer known for meticulously harvesting olives using both manual and mechanical methods
After years of presenting their olive oil with a 'traditional' label, the company opted to rejuvenate its brand. The result is a cohesive line of artisanal products, distinguished by natural colors corresponding to each type of oil, complemented by hand-painted illustrations.
The logo showcases the brand name handwritten alongside an illustrated olive, with the sun in the background, conveying strength and reminiscent of an aura.