Naming
Brand Identity
Creative Direction
Brand Guidelines
Brand Identity
Creative Direction
Brand Guidelines
A ritual for the senses
Senso is a holistic head spa concept created by stylist Marianna after more than 15 years of experience in haircare. Conceived as a space of restoration, Senso combines therapeutic rituals designed to rebalance body, mind and hair.
Inspired by massage techniques, aromatherapy and the calming rituals of Asian head spas, Senso is conceived as a place to slow down. A space where clients can disconnect from the noise of everyday life while caring for their hair from the roots.
The brand was designed to feel inclusive and approachable for both women and men. Its name — Senso — works naturally in both Spanish and English while evoking the sensory experience at the heart of the treatments. The visual identity follows a minimalist direction inspired by subtle Japanese aesthetics, using a calm palette of soft earth tones, light blue, black and white to create a feeling of balance and quiet sophistication.
Beyond the identity, the creative direction extended to the visual language of the brand. Photography and video content were developed to capture the tactile, intimate atmosphere of the space and translate the experience of the rituals into a calm and immersive digital presence.
